We set out in 1990 to be the leading authority on the business applications of assessment technology. There are extraordinary possibilities for unlocking the unique potential of each person. With new levels of information on the performance capabilities of employees, thought-leading companies are forging sustainable competitive advantages with more effective hiring practices, more effective management practices, and training that targets the needs of each individual. Why is every company and every person not embracing this? Good question! A powerful truth paraphrased from that memorable sage of the diamond, Satchel Paige, is “It’s not what we know that causes us problems, but what we know that just ain’t so.”
WHY WE MUST INFORM
There are more myths in the world of assessment products than Edith Hamilton ever imagined among the Greeks and Romans. There are myths about legality; myths about who can use or not use assessments; myths about who and who cannot be assessed; myths about how assessments are regulated; myths about validation.
Accuracy is exaggerated and described by fictitious statistics. Old and outdated methodologies are proclaimed to be new and advanced. A history of testing millions of candidates for jobs that no longer exist is touted as meaningful to jobs of today. Salespeople who only know the product they sell pronounce its superiority in the marketplace and naively parrot the product puffery from their marketing material. A few companies cobble together their product from psychometric discards or patchwork pieces from this and that, wrap in snappy marketing with a professional-looking Web site, and fabricate its pedigree with outright lies.
The tragedy is that good instruments, backed by robust experience, using the latest techniques of psychometric science, which can truly unlock the potential of human beings in every walk of life are lost in the crowd of noise. Our intention is not to trash the industry. It has been our passion for over thirty years. Our intent is to enable assessment shoppers to filter out the noise, avoid the pitfalls and hopefully identify effective tools that produce real results.